Barry's

High-intensity interval training fitness company

Miami, Florida, United States

About Barry's

Barry's specializes in high-intensity interval training (HIIT) workouts that combine running and weightlifting to tone muscles and maximize fat loss. Their workouts are designed for a wide range of fitness enthusiasts, from beginners to advanced athletes, who seek efficient and effective routines to improve their physical fitness and overall health. Barry's operates in various countries, offering in-studio sessions that clients can book, as well as virtual classes for those who prefer to work out at home. The company generates revenue through membership fees, class packages, single-session purchases, and sales of branded merchandise and fitness equipment. What sets Barry's apart from competitors is its focus on HIIT workouts and its ability to cater to a diverse clientele across the globe.

Miami, FloridaHeadquarters
1998Year Founded
GROWTH_EQUITY_VCCompany Stage
Healthcare, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Competitive Salaries
Generous & Comprehensive Packages
Flexible Schedules
Results-Driven Environment

Risks

The LALO Spirits partnership may conflict with Barry's health-focused brand image.
Cultural and regulatory challenges may affect Barry's operations in new international markets.
Barry's X Radio faces competition from established music streaming services.

Differentiation

Barry's offers a unique blend of cardio and strength training in one session.
The company has a strong global presence with studios in 14 countries.
Barry's integrates music into workouts, enhancing the high-energy fitness experience.

Upsides

Barry's partnership with LALO Spirits enhances community engagement through exclusive events.
The introduction of Oatly's Unsweetened Oatmilk aligns with health-conscious consumer preferences.
Barry's expansion into Bahrain and Abu Dhabi taps into new international markets.