Barry's specializes in high-intensity interval training (HIIT) workouts that combine running and weightlifting to tone muscles and maximize fat loss. Their workouts are designed for a wide range of fitness enthusiasts, from beginners to advanced athletes, who seek efficient and effective routines to improve their physical fitness and overall health. Barry's operates in various countries, offering in-studio sessions that clients can book, as well as virtual classes for those who prefer to work out at home. The company generates revenue through membership fees, class packages, single-session purchases, and sales of branded merchandise and fitness equipment. What sets Barry's apart from competitors is its focus on HIIT workouts and its ability to cater to a diverse clientele across the globe.