BARK

Subscription service for dog toys and treats

New York City, New York, United States

About BARK

BARK enhances the lives of dogs and their owners by offering a range of pet toys and treats. Their main product is BarkBox, a monthly subscription service that delivers themed boxes filled with toys, treats, and chews tailored to dogs' playstyles and dietary needs. For dogs that need more durable options, they provide the Super Chewer box, which includes tougher toys and longer-lasting treats. BARK's subscription model ensures a steady revenue stream and fosters customer loyalty, as dog owners pay a monthly fee for curated products. They also sell individual items through their online store, BARK Shop, which features food, dental products, and various toys. BARK distinguishes itself from competitors through its creative and humorous approach to product design, aiming to create joyful experiences for dogs and their owners. The company's goal is to strengthen the bond between pets and their owners by providing high-quality, engaging products in the growing pet industry.

New York City, New YorkHeadquarters
2012Year Founded
$491.7MTotal Funding
SEEDCompany Stage
Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
401(k) Company Match
Meal Benefits
Hybrid Work Options
Company Equity

Risks

BARK Air's steep pricing may deter potential customers, limiting its success.
Weed-inspired toys could face backlash from conservative customers or regulatory scrutiny.
Centralizing data on Shopify may raise potential data privacy concerns for BARK.

Differentiation

BARK offers unique themed subscription boxes tailored to dogs' playstyles and dietary needs.
BARK Air provides a novel pet-friendly travel experience, enhancing brand differentiation.
BARK's creative product designs, like 4/20-themed toys, set it apart in the pet market.

Upsides

BARK's partnership with Shopify aims to improve traffic, conversion, and retention metrics.
Nationwide availability at PetSmart boosts BARK's brand visibility and customer reach.
BARK Air's pet-friendly flights could open new revenue streams and enhance brand loyalty.