Backbone

On-demand platform for real estate visuals

Geneva, Canton of Geneva, Switzerland

About Backbone

Backbone provides a platform for real estate professionals to easily produce and manage visual content needed for marketing properties. Users can order various types of visuals, including photos, videos, virtual tours, drone footage, and CGI, all through an on-demand service that delivers the final product within one business day. The platform is multilingual, supporting languages like English, French, German, and Dutch, which broadens its accessibility. Unlike competitors, Backbone not only focuses on quick delivery but also supports the creative community through Backbone Art, an online gallery that promotes emerging photographers. The company's goal is to streamline the visual content creation process for real estate professionals while nurturing new talent in the industry.

Geneva, SwitzerlandHeadquarters
2018Year Founded
$6.9MTotal Funding
SEEDCompany Stage
Real Estate, Consumer GoodsIndustries
51-200Employees

Risks

Increased competition in the DACH region could threaten Backbone's market share.
Rapid expansion and integration of IMOGENT may lead to operational challenges.
Reliance on UBS growth credit poses financial risks if revenue growth falters.

Differentiation

Backbone offers a unique mobile gaming controller compatible with cloud-gaming and remote-play.
The company provides a comprehensive solution for real estate visual content production.
Backbone's multilingual platform supports a broad audience across various European markets.

Upsides

Backbone's acquisition of IMOGENT strengthens its leadership in the DACH proptech sector.
The rise of proptech investments supports Backbone's expansion and technological development.
Growing demand for virtual tours aligns with Backbone's real estate visual offerings.

Funding

Total raised$6.87 M
Latest valuation$27.50 M
StageSEED