Backbone provides a platform for real estate professionals to easily produce and manage visual content needed for marketing properties. Users can order various types of visuals, including photos, videos, virtual tours, drone footage, and CGI, all through an on-demand service that delivers the final product within one business day. The platform is multilingual, supporting languages like English, French, German, and Dutch, which broadens its accessibility. Unlike competitors, Backbone not only focuses on quick delivery but also supports the creative community through Backbone Art, an online gallery that promotes emerging photographers. The company's goal is to streamline the visual content creation process for real estate professionals while nurturing new talent in the industry.