AutoFi

Streamlines automotive financing and sales processes

San Francisco, California, United States

About AutoFi

AutoFi operates in the automotive financing market by providing a platform that simplifies the car buying and financing process for dealerships and customers. Its main product, the Deal Center solution, enables salespeople to quickly finalize deals with customers, whether in-person or remotely, while allowing management to structure deals for better efficiency. Additionally, AutoFi offers a Lending as a Service API, which businesses can use to integrate financing technology into their own platforms. This includes features like dynamic credit applications and instant decisioning, which help convert potential buyers into actual customers. Unlike many competitors, AutoFi allows businesses to customize their use of the platform, whether they want to fully adopt it or just use specific tools. The goal of AutoFi is to enhance the efficiency of automotive sales and financing processes, making them faster and more user-friendly.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$111.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Automotive & Transportation, FintechIndustries
201-500Employees

Benefits

Health Insurance
Flexible Work Hours
Remote Work Options
Wellness Program
Professional Development Budget
Stock Options

Risks

Rising interest rates may impact consumer affordability and demand.
Operational strain from rapid expansion to 13,000 dealers.
Competition from Open Lending targeting used car market.

Differentiation

AutoFi offers a seamless online vehicle purchase and financing experience.
The Deal Center solution enhances sales efficiency for dealerships.
Lending as a Service API allows businesses to integrate AutoFi's technology.

Upsides

Partnership with Mitsubishi Motors boosts AutoFi's market presence.
$85 million funding round supports growth and innovation.
Self-serve finance marketplace expands direct-to-consumer reach.