AutoFi operates in the automotive financing market by providing a platform that simplifies the car buying and financing process for dealerships and customers. Its main product, the Deal Center solution, enables salespeople to quickly finalize deals with customers, whether in-person or remotely, while allowing management to structure deals for better efficiency. Additionally, AutoFi offers a Lending as a Service API, which businesses can use to integrate financing technology into their own platforms. This includes features like dynamic credit applications and instant decisioning, which help convert potential buyers into actual customers. Unlike many competitors, AutoFi allows businesses to customize their use of the platform, whether they want to fully adopt it or just use specific tools. The goal of AutoFi is to enhance the efficiency of automotive sales and financing processes, making them faster and more user-friendly.