attn:

Creates content on social issues for youth

Los Angeles, California, United States

About attn:

ATTN creates engaging content focused on social issues and current events, primarily targeting millennials and Gen Z. The company produces original series and short-form videos that are shared across social media, streaming services, and its own website. By collaborating with celebrities and organizations, ATTN addresses topics like sustainability, mental health, and social justice, making the content relatable to its audience. Their business model relies on partnerships, sponsorships, and advertising, allowing them to generate revenue while providing high-quality content that attracts viewers and engages them on important societal issues.

Los Angeles, CaliforniaHeadquarters
2014Year Founded
$36.1MTotal Funding
ACQUISITIONCompany Stage
Social Impact, EntertainmentIndustries
201-500Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital media companies like Vice Media and BuzzFeed.
Rapid evolution of social media algorithms could impact ATTN's content reach.
Potential backlash from high-profile partnerships could affect ATTN's reputation.

Differentiation

ATTN: collaborates with celebrities like Michelle Obama to create impactful content.
The company focuses on social issues, appealing to socially conscious millennials and Gen Z.
ATTN: has been recognized as one of Fast Company's most innovative companies.

Upsides

Increased demand for short-form video content aligns with ATTN's social media strategy.
Growing interest in branded content offers more partnership opportunities for ATTN.
Rising importance of mental health content aligns with ATTN's focus areas.

Funding

Total raised$36.09 M
Latest valuation$100.00 M
StageACQUISITION
ACQUISITION
4/30/2022
$100
$100.00 M
SERIES C
8/31/2018
$15
$75.00 M