ATTN creates engaging content focused on social issues and current events, primarily targeting millennials and Gen Z. The company produces original series and short-form videos that are shared across social media, streaming services, and its own website. By collaborating with celebrities and organizations, ATTN addresses topics like sustainability, mental health, and social justice, making the content relatable to its audience. Their business model relies on partnerships, sponsorships, and advertising, allowing them to generate revenue while providing high-quality content that attracts viewers and engages them on important societal issues.