Atom Finance provides tools and information to help retail investors make informed investment decisions, similar to what Wall Street professionals use. Their platform allows users to screen and monitor investment opportunities, track their entire investment portfolio, and conduct detailed research on various companies. Key features include technical indicators for charting, portfolio insights for understanding asset allocations, and a Fund Look Through feature that reveals the individual stocks or ETFs within funds. Additionally, Atom Finance offers a News and Content API that uses machine learning to aggregate relevant market insights. The company operates on a subscription-based model, generating revenue from individual users and partnerships with trading platforms, aiming to make sophisticated financial tools accessible to a wider audience.