About Asure
Asure Software provides Human Capital Management (HCM) solutions specifically designed for small and medium-sized businesses (SMBs). Their cloud-based services include payroll, tax services, time and attendance tracking, and HR services, all accessible through a Software-as-a-Service (SaaS) model. This approach allows SMBs to manage their workforce efficiently without the need for extensive IT infrastructure, reducing costs and enabling scalability. Asure's goal is to help businesses attract and retain talent while focusing on growth, especially during challenging times.
Austin, TexasHeadquarters
1994Year Founded
$47.7MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
201-500Employees
Risks
Increased competition from ADP and Workday threatens Asure's market share.
Rapid AI advancements may outpace Asure's current technological capabilities.
Economic uncertainties could reduce SMB spending on HCM solutions, impacting revenue.
Differentiation
Asure offers a fully integrated HCM platform for SMBs, reducing IT infrastructure burdens.
The SaaS model allows Asure to provide scalable solutions without hardware installation.
Asure's proactive support during crises, like COVID-19, strengthens its client relationships.
Upsides
Growing demand for remote workforce tools boosts Asure's market potential.
AI-driven HR solutions enhance Asure's recruitment and employee engagement offerings.
Expansion in emerging markets offers new growth opportunities for Asure.
Funding
Total raised$47.70 M
StageIPO
POST IPO EQUITY
7/31/2023$40
POST IPO DEBT
9/30/2011$3