ArenaNet develops online roleplaying games, focusing on creating immersive worlds for players. Their main product, Guild Wars 2, is a popular MMO that has sold over 3 million copies and is praised for its quality and gameplay. The game operates on a business model that includes selling game copies and offering in-game purchases, allowing players to enhance their experience through microtransactions. ArenaNet stands out from competitors by emphasizing hand-crafted excellence and a commitment to pushing the boundaries of game design, while also fostering a dedicated global community of gamers. The company's goal is to continually meet and exceed the expectations of their players by attracting top talent and innovating within the gaming industry.