Archive operates in the resale industry, focusing on helping global brands create profitable resale businesses. Their main service is 'recommerce', which involves selling used or previously owned goods. Archive partners with brands to establish an omnichannel resale business, allowing them to sell products through various online and offline platforms. This model is designed to grow over time, providing a sustainable revenue stream for clients. Archive's services help brands generate additional income, build customer loyalty, and attract new customers, as resale customers tend to have a higher lifetime value. The resale model also appeals to eco-conscious consumers, as purchasing used items significantly reduces environmental impact. Archive aims to support brands in entering the resale market while promoting sustainability.