AppFolio provides cloud-based business management solutions specifically designed for the real estate industry. Their software helps property managers, real estate investors, and community association managers efficiently handle various tasks such as tenant and lease tracking, accounting, maintenance requests, and marketing. Clients pay a subscription fee to access these tools, which allows them to save time and reduce costs while improving their overall efficiency. AppFolio differentiates itself from competitors by offering a comprehensive suite of services tailored to the unique needs of real estate professionals. The company's goal is to support its clients in managing their properties more effectively and to foster long-term success through impactful solutions.