Apartment List

Online platform for apartment rentals

San Francisco, California, United States

About Apartment List

Apartment List is an online platform that connects renters with property managers and landlords to simplify the apartment rental process. It operates on a performance-based model, charging property managers a fee only when a renter successfully moves in, which reduces financial risk. The platform enhances visibility for listings through partnerships, such as with Facebook Marketplace, and offers various touring options like in-person and virtual tours. The goal is to create a user-friendly experience that benefits both renters and property managers.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$158.6MTotal Funding
SERIES_DCompany Stage
Real EstateIndustries
201-500Employees

Risks

Increased competition from Apartments.com may impact market share.
Resident cash back rewards programs may pressure Apartment List to offer similar incentives.
Investment in virtual tour technology poses financial risks if user engagement doesn't increase.

Differentiation

Apartment List offers a risk-free listing service for property managers.
The platform integrates with property management systems for seamless rental processes.
Partnership with Facebook Marketplace increases property visibility and renter engagement.

Upsides

Growing demand for virtual tours enhances Apartment List's user experience.
AI-driven leasing assistants offer potential efficiency improvements for the platform.
Data-driven insights from reports aid in understanding market trends and decisions.