About Amobee
Amobee operates in the digital advertising technology sector, assisting brands, agencies, and media companies in enhancing their advertising campaigns across various platforms. Their services include data analytics, media planning, and campaign management, which help clients understand their target audiences, strategically place ads, and oversee the entire advertising process. Amobee's platform integrates both traditional media, like linear TV, and digital media, allowing advertisers to have a comprehensive view of their campaigns and make informed decisions based on data. This integration sets Amobee apart from competitors, as it offers a more complete solution in a market where consumer behavior is spread across multiple channels. The company's goal is to provide a unified platform that optimizes advertising efforts for its clients, generating revenue through platform usage fees and additional premium services.