Amass

Premium botanical products for wellness and gifting

Los Angeles, California, United States

About Amass

AMASS offers a range of premium botanical products that focus on enhancing social and self-care rituals. Initially known for its Dry Gin and Botanic Vodka, the company has expanded to include personal care items, candles, and bath salts, all made from thoughtfully selected botanicals. AMASS targets both individual consumers looking for high-quality, plant-based products and corporate clients seeking premium gifting options. The brand operates in the growing wellness and luxury goods market, catering to consumers who value products that contribute to their well-being. AMASS sells its products directly through its website, providing incentives like free shipping on larger orders and discounts during promotions. The goal of AMASS is to leverage the benefits of plants to create sophisticated, clean botanics that enhance modern lifestyles.

Los Angeles, CaliforniaHeadquarters
2018Year Founded
$3.4MTotal Funding
EARLY_VCCompany Stage
Consumer GoodsIndustries
51-200Employees

Risks

Integration challenges from WINC Inc. acquisition may disrupt core botanics focus.
Non-alcoholic spirits trend may cannibalize traditional alcoholic product sales.
Cannabis-infused products could face regulatory scrutiny in strict markets.

Differentiation

AMASS offers a unique blend of botanics for both social and self-care rituals.
The company combines luxury and wellness, appealing to health-conscious, premium consumers.
AMASS's product line includes innovative non-alcoholic and cannabis-infused spirits.

Upsides

Expansion into non-alcoholic beverages taps into the growing alcohol-free lifestyle trend.
Acquisition of Calirosa Tequila enhances market presence with celebrity association.
Increased interest in vegan and gluten-free products aligns with consumer demand.

Funding

Total raised$3.36 M
Latest valuation$17.25 M
StageEARLY_VC
EARLY VC
3/31/2022
$3
$17.25 M