AMASS offers a range of premium botanical products that focus on enhancing social and self-care rituals. Initially known for its Dry Gin and Botanic Vodka, the company has expanded to include personal care items, candles, and bath salts, all made from thoughtfully selected botanicals. AMASS targets both individual consumers looking for high-quality, plant-based products and corporate clients seeking premium gifting options. The brand operates in the growing wellness and luxury goods market, catering to consumers who value products that contribute to their well-being. AMASS sells its products directly through its website, providing incentives like free shipping on larger orders and discounts during promotions. The goal of AMASS is to leverage the benefits of plants to create sophisticated, clean botanics that enhance modern lifestyles.