About AMARO
AMARO offers high-quality apparel with unique designs, targeting fashion-conscious consumers who seek stylish clothing. The company operates mainly online, using a direct-to-consumer model that helps keep prices competitive while ensuring product quality. AMARO's diverse range of fashion products is designed for various occasions in a customer's life, enhancing the overall shopping experience. Unlike many traditional retailers, AMARO integrates creativity, technology, and data into its operations, allowing for a more personalized and efficient shopping journey. The company's goal is to establish a strong and beloved brand, supported by a dedicated team.
São Paulo, BrazilHeadquarters
2012Year Founded
$6.8MTotal Funding
LATE_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees
Risks
Competition from online retailers like Farfetch and Zalando may impact AMARO's market share.
Second-hand platforms like ThredUp attract eco-conscious consumers, diverting potential AMARO customers.
Fast fashion brands adopting sustainability may pressure AMARO to accelerate its initiatives.
Differentiation
AMARO integrates creativity, technology, and data for a unique shopping experience.
The company operates an omni-channel ecosystem for fashion, beauty, and home products.
AMARO's direct-to-consumer model ensures competitive pricing and product quality.
Upsides
Increased interest in sustainable fashion boosts demand for AMARO's eco-friendly products.
Social commerce rise offers AMARO sales opportunities on Instagram and TikTok.
AI-driven personalization can enhance AMARO's customer engagement and conversion rates.
Funding
Total raised$6.81 M
Latest valuation$35.00 M
StageLATE_VC
LATE VC
5/31/2019$7
$35.00 M