Affinity

Relationship intelligence platform for dealmakers

San Francisco, California, United States

About Affinity

Affinity.co is a relationship intelligence platform designed for dealmakers in industries where personal connections are crucial for closing deals. The platform helps over 3,000 organizations find, manage, and close more deals by providing automated insights and technology that streamline data management. Affinity.co stands out from competitors by offering relationship intelligence that leverages a team's network and activities, allowing users to easily identify connections within their network, such as knowing who has the best relationship with a specific CEO. The platform centralizes Customer Relationship Management (CRM) efforts, organizing pipelines, tasks, and alliances in an automated manner, which enhances efficiency in deal-making processes. Affinity.co operates on a subscription-based model, catering to a diverse clientele, including venture partners and value creation teams, who appreciate its user-friendly navigation, personalized features, and responsive customer service.

San Francisco, CaliforniaHeadquarters
2014Year Founded
$119.2MTotal Funding
SERIES_CCompany Stage
Consulting, Enterprise SoftwareIndustries
201-500Employees

Benefits

Daily lunches
Commuter passes
Flexible PTO
Free events
Health insurance

Risks

Canva's acquisition of Serif may increase competition for Affinity.
New CEO Ken Fine might disrupt operations with strategic shifts.
Rapid expansion plans could strain resources and cause inefficiencies.

Differentiation

Affinity uses AI to enhance CRM with relationship intelligence.
The platform auto-populates pipelines, reducing manual data entry.
Affinity centralizes CRM efforts, eliminating the need for multiple tools.

Upsides

Growing demand for AI-driven CRM solutions boosts Affinity's market potential.
Subscription-based model ensures stable revenue and customer retention.
Ken Fine's leadership could drive innovation and expansion.