About Adtheorant
AdTheorent provides digital advertising solutions that use machine learning to enhance advertising campaign effectiveness through predictive targeting. They analyze data to identify individuals likely to take specific actions, serving a diverse range of clients across various industries. Their custom solutions include geo-intelligence for improved location targeting and a Media Activation Platform that optimizes ad placements. AdTheorent's goal is to combine technology and creativity to deliver data-driven advertising strategies tailored to client needs.
New York City, New YorkHeadquarters
2012Year Founded
$5.1MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer Software, AI & Machine LearningIndustries
201-500Employees
Risks
Emerging AI-driven adtech companies could erode AdTheorent's market share.
Cadent's acquisition may disrupt AdTheorent's business model and client relationships.
Regulatory changes in data privacy laws could impact AdTheorent's strategies.
Differentiation
AdTheorent uses machine learning for predictive targeting, enhancing ad campaign effectiveness.
Their Barometric® solution maps user IDs across devices for accurate engagement tracking.
AdTheorent's privacy-forward solutions eliminate reliance on cookies for audience targeting.
Upsides
AdTheorent won 'Best Cookieless Marketing Solution' in 2024, showcasing leadership in privacy solutions.
Recognition as 'Best AdTech Platform' in 2024 highlights strong market positioning.
Cadent's acquisition proposal suggests strategic growth and expansion opportunities.
Funding
Total raised$5.06 M
Latest valuation$324.00 M
StageIPO
ACQUISITION
4/30/2024$324
$324.00 MSPAC IPO
11/30/2021$316
SERIES A
8/31/2013$4
$20.00 MSEED
12/31/2011$1
$6.00 M