About AB Tasty
AB Tasty enhances brand and product experiences through AI-powered tools in the digital marketing and product optimization sector. The company offers services such as experimentation, personalization, feature management, and product optimization, allowing businesses to run A/B, split, and multivariate tests across devices to determine which messages and features engage users the most. Clients subscribe to AB Tasty's software as a service (SaaS) platform, which includes AI-driven traffic allocation to optimize digital strategies and improve user experiences. Unlike competitors, AB Tasty emphasizes a global presence with local expertise through a network of partners and customer success specialists, ensuring tailored support for clients. The goal of AB Tasty is to help businesses drive growth and increase return on investment (ROI) by enhancing their digital experiences.