About Aaptiv
Aaptiv provides audio-based fitness workouts that combine expert-led routines with popular music, making exercise more enjoyable for users of all fitness levels. The subscription model offers unlimited access to thousands of workouts across various categories, with over 30 new classes added each week. Aaptiv stands out from competitors by fostering a community among its users and offering corporate wellness programs. The company's goal is to enhance the fitness experience and make exercise accessible and motivating for individuals and organizations.
New York City, New YorkHeadquarters
2015Year Founded
$69.6MTotal Funding
SERIES_CCompany Stage
Consumer Software, Consumer GoodsIndustries
11-50Employees
Risks
Termination of MassMutual partnership may lead to loss of significant revenue stream.
Increasing AI integration in fitness apps pressures Aaptiv to enhance technological offerings.
Decline in new user acquisition may impact Aaptiv's growth and subscription revenue.
Differentiation
Aaptiv offers audio-based workouts with popular music, enhancing user engagement.
The app provides a wide variety of workouts, adding 30 new classes weekly.
Aaptiv's community features foster user interaction and motivation among 200,000 members.
Upsides
AI integration in fitness apps can enhance Aaptiv's user engagement and retention.
Collaboration with Medifast's OPTAVIA ACTIVE opens new sports nutrition market opportunities.
Digital health sector investment indicates strong market potential for Aaptiv's solutions.
Funding
Total raised$69.65 M
Latest valuation$200.00 M
StageSERIES_C
SERIES B
11/30/2017$26
$130.00 MSERIES A
11/30/2017$12
$60.00 M$1
$5.50 M