60 Decibels focuses on providing financial services to underserved populations, particularly micro and small businesses and women who lack access to traditional banking. The company collects and analyzes data to measure the impact of its services, gaining insights into customer experiences and challenges. This data-driven approach helps improve their offerings and maximize social impact. They generate revenue through initiatives like the Microfinance Index Top Impact Awards, which recognize businesses that positively affect their clients, and partnerships such as the one with AGRA’s Village Based Agents program. In 2023, 60 Decibels achieved record success, demonstrating the effectiveness of its impact measurement strategy and the importance of microfinance in enhancing financial resilience for borrowers.